The Lettuce Diaries
How a Frenchman Found Gold Growing Vegetables in China
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The Lettuce Diaries
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Narrated by:
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Graham Earnshaw
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By:
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Xavier Naville
About this listen
A snobbish French executive arrives in Shanghai with his expensive shoes and ties, expecting a short career-boosting posting before returning to Paris. Instead, he ends up deep in China's manure-soaked fields, buying and selling vegetables, all because he has convinced himself that he can single-handedly drag Chinese agriculture into the 21st century. It didn't work out as he planned.
The Lettuce Diaries is a revealing and humorous memoir of entrepreneurship, doubling as a primer for all seeking to do business in China, and explaining things the French executive, Xavier Naville, only learned the hard way—like humility and listening to people, and how the Chinese economy is both totally different and a huge opportunity.
©2021 Xavier Naville (P)2022 Xavier Naville