The Language of Trust cover art

The Language of Trust

Preview

Try Premium Plus free
1 credit a month to buy any audiobook in our entire collection.
Access to thousands of additional audiobooks and Originals from the Plus Catalogue.
Member-only deals & discounts.
Auto-renews at $16.45/mo after 30 days. Cancel anytime.

The Language of Trust

By: Michael Maslansky
Narrated by: Michael Maslansky
Try Premium Plus free

$16.45 per month after 30 days. Cancel anytime.

Buy Now for $21.99

Buy Now for $21.99

Confirm Purchase
Pay using voucher balance (if applicable) then card ending in
By confirming your purchase, you agree to Audible's Conditions Of Use and Privacy Notice and authorise Audible to charge your designated credit card or another available credit card on file.
Cancel

About this listen

What to say, how to say it, and why it matters: communicating with authority and honesty in an age of mistrust.

Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before? Based on groundbreaking consumer research conducted with thousands of individuals, this step-by-step guide will help readers understand their audience and how to communicate effectively with them.

Topics include:

The mechanics and mindset of communicating with trust and credibility

Choosing the right words: being positive, using plain English, being plausible, and personalizing a message

Structuring a message: putting benefits before features, context before specifics, engagement before discussion, and customers' interests before the company's

Case studies from personal finance, consumer products, public utilities, and other areas

©2010 Michael Maslansky (P)2010 Oasis
Customer Service Leadership Meetings & Presentations Sales & Selling Business

What listeners say about The Language of Trust

Average Customer Ratings
Overall
  • 3.5 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    1
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 3.5 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    1
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 4 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    2
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.