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  • The Irresistible Offer

  • How to Sell Your Product or Service in Three Seconds or Less
  • By: Mark Joyner
  • Narrated by: Mark Joyner
  • Length: 3 hrs and 42 mins
  • 4.5 out of 5 stars (10 ratings)

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The Irresistible Offer

By: Mark Joyner
Narrated by: Mark Joyner
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Publisher's Summary

The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than "old marketing". This new way is The Irresistible Offer.

When Domino's Pizza gave their customers an offer they couldn't refuse, "30 minutes or less" or the pizza was free, Domino's grew from a single store to a $4 billion chain. New marketing guru Mark Joyner defines and explains this revolutionary selling philosophy and helps you apply it to your own business. He examines the elements that make up The Irresistible Offer and presents a formula for creating one of your own and tools to help you estimate the effectiveness of your offer in advance.

The clock is ticking. Don't manipulate your customer. Manipulate your offer instead so customers find it, and your company, truly irresistible!
©2005 Mark Joyner, published by arrangement with John Wiley and Sons, Inc. (P)2006 Gildan Media Corp
Marketing Sales & Selling Business
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Critic Reviews

"I've read every book on marketing printed in the last 150 years. This is the first breakthrough in over 50 years." (Dr. Joe Vitale, author of The Attractor Factor)

What listeners say about The Irresistible Offer

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Profile Image for Anonymous User

Worth a yearly re-listen

Didn’t like it at first for whatever reason, then I came back to it a year later during another product development phase in my business.

So much useful info if you’re putting a new offer together and you want to give it the best possible shot of succeeding

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Profile Image for James

Very interesting.

Made a lot of sense. Can't wait t to listen too again. Got a lot out of it. Well worth the money.

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2 people found this helpful

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Profile Image for David

Utter garbage

Terrible book DO NOT WASTE A CREDIT! the best bit of advice was create an irresistible offer and that was it. No real advice on how to do it just create one.

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