(The) Healthcare Experience Matters cover art

(The) Healthcare Experience Matters

Separating Fact from Fiction About Omnichannel and Why It Does (Not) Matter for Life Sciences Companies

Preview

Try Premium Plus free
1 credit a month to buy any audiobook in our entire collection.
Access to thousands of additional audiobooks and Originals from the Plus Catalogue.
Member-only deals & discounts.
Auto-renews at $16.45/mo after 30 days. Cancel anytime.

(The) Healthcare Experience Matters

By: Jeff Rohwer
Narrated by: Jeff Rohwer
Try Premium Plus free

$16.45 per month after 30 days. Cancel anytime.

Buy Now for $22.99

Buy Now for $22.99

Confirm Purchase
Pay using voucher balance (if applicable) then card ending in
By confirming your purchase, you agree to Audible's Conditions Of Use and Privacy Notice and authorise Audible to charge your designated credit card or another available credit card on file.
Cancel

About this listen

The first and only book written specifically for commercial leaders in the life sciences industry seeking to transform the experiences they build around patients, caregivers and healthcare professionals authored by industry veteran, Jeff Rohwer.

Life sciences companies deliver the most innovative, life changing products in the world. Period. And yet, when it comes to delivering impactful experiences built around patients and healthcare professionals that leverage omnichannel capabilities to commercialize these therapies, our industry struggles to transform (to put it diplomatically). Why? It's because we never took the time to properly educate ourselves on the basic building blocks of omnichannel capabilities and advanced concepts on customer-driven experiences that address stakeholder needs.

(The) Healthcare Experience Matters closes knowledge gaps through an approachable narrative focused business concepts intended to enlighten. Throughout this book, Jeff takes you on a journey from the fundamentals to advanced concepts. The first series of lessons focus on simple and clear definitions of terms such as omnichannel, the technology stack, audience segmentation, personalization, channel orchestration and measurement. These concepts are then brought to life through examples of what's possible. Lastly, Jeff outlines advanced principles to deliver customer experiences outlining necessary shifts in brand planning, operationalizing with agility and the role of AI to support the experience.

Through the power of storytelling, Jeff delivers clarity in an industry that is mired in complexity and confusion. The business need is clear. The technology is here. The data is in place. We even have AI built for healthcare to support the experience. There’s nothing new we need to invent to make the possible, possible. What’s missing is knowledge, experience and the will to do the thing that we say but rarely do - put the patient at the center of everything.

©2024 Jeff Rohwer (P)2024 Jeff Rohwer
Marketing Policy & Administration Sales & Selling

What listeners say about (The) Healthcare Experience Matters

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.