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The Greatest Business Decisions of All Time

By: Verne Harnish, Editors of Fortune, Jim Collins - foreword
Narrated by: Peter Ganim
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Publisher's Summary

Decisions equal success - nothing happens until one is made. Businesses make millions of decisions every day. But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business. These big decisions are counterintuitive - they go against the conventional wisdom.

In hindsight, taking a different direction may seem easy, but these bet-the-company moves involve drama, doubt, and high tension. What made Apple's board bring back Steve Jobs to the company? How did Johnson & Johnson decide to recall every bottle of Tylenol after a poisoning scare that involved only a small batch of the drug? What made Henry Ford decide to double the wages of his autoworkers, and how did that change the American economy for the next century?

Here, management consultant Verne Harnish, the CEO of Gazelles, and editors of Fortune provide the background stories behind the greatest business decisions of all time. In this fully original book, you'll get a glimpse into the thought processes leading up to these groundbreaking moments and will learn how the decisions have shaped the thinking of today's top leaders.

The book also contains an insightful foreword by management guru Jim Collins, the author of Built To Last and Good To Great, which explains the importance of decision making in creating a successful company.

©2012 Verne Harnish and Brian Dumaine (P)2013 Audible, Inc.

What listeners say about The Greatest Business Decisions of All Time

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Great stories!!!

Well researched and well written. These examples of all time great decisions are worthwhile reading and also worthwhile keeping in perspective. Thank you

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good but not great

was good easy listen just lacked some stuff that could be applied to your own business and lacked relevance being older principals

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Great listen

Loved this book, the insights to so many businesses are fantastic. The chapters are also perfectly time to slip a chapter in on a short 15 minute drive. Highly recommend

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