The Forty-Plus Entrepreneur cover art

The Forty-Plus Entrepreneur

How to Start a Successful Business in Your 40’s, 50’s and Beyond

Preview

Try Premium Plus free
1 credit a month to buy any audiobook in our entire collection.
Access to thousands of additional audiobooks and Originals from the Plus Catalogue.
Member-only deals & discounts.
Auto-renews at $16.45/mo after 30 days. Cancel anytime.

The Forty-Plus Entrepreneur

By: Gary Goodman
Narrated by: Gary Goodman
Try Premium Plus free

$16.45 per month after 30 days. Cancel anytime.

Buy Now for $23.99

Buy Now for $23.99

Confirm Purchase
Pay using voucher balance (if applicable) then card ending in
By confirming your purchase, you agree to Audible's Conditions Of Use and Privacy Notice and authorise Audible to charge your designated credit card or another available credit card on file.
Cancel

About this listen

At age 90 Jack Smiley wasn't thrilled with the community in which he retired, so he built his own. Today it provides him with a net income of $40,000 each month. Famously, KFC's 65-year-old Kentucky Colonel Harlan Sanders supplemented a paltry Social Security check by franchising his unique recipe for fried poultry. Past 50, McDonald's Ray Kroc made a similar trek in multiplying by many thousands a few popular, golden-arched hamburger stands from San Bernardino, California. Contrary to popular mythology, entrepreneurship is not spearheaded mostly by baby-faced, technology-savvy postadolescents whose brands include Facebook and Apple. According to a recent study, fully 80 percent of allbusinesses are started up by people over 35.

Amy Groth of Business Insider cites these reasons that fortune favors the old: First, older entrepreneurs have more life and work experience. In some cases they have decades of industry expertise - and a better understanding of what it truly takes to compete and succeed,in the business world. Second, they also have much broader and vaster networks. Even if older entrepreneurs are seeking to start businesses in entirely different industries, they have deep connections from all walks of life - for example, a brother-in-law could be the perfect COO. Third, those over 50 have acquired more wealth and better credit histories (which helps with securing loans) and are smarter with their finances.

In this special program from best-selling author Gary Goodman you'll discover:

  • Supporters are everywhere: Your age cohort is the wealthiest!
  • Now is the time to cash in your wisdom.
  • Overcoming false beliefs and self-sabotage: why the only person holding you back is you.
  • The Giraffe Syndrome: why the first step is the scariest.
  • Busting age myths: "Nobody will work with me at my age!", "My best years are behind me", "It takes money to make money", and more.

©2015 Gary Goodman (P)2015 Gildan Media LLC
Personal Finance Business

What listeners say about The Forty-Plus Entrepreneur

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.