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The Fortune Cookie Principle

The 20 Keys to a Great Brand Story and Why Your Business Needs One

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The Fortune Cookie Principle

By: Bernadette Jiwa
Narrated by: Bernadette Jiwa
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About this listen

It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets, but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you, based on the signals your brand sends. The Fortune Cookie Principle is a brand-building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out. It's the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve. The most successful brands in the world don't behave like commodities, and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty, and power profits. Isn't it time to give your customers a story to tell? The Fortune Cookie Principle will show you how.

©2013 Bernadette Jiwa (P)2013 Gildan Media LLC Business Development Marketing New Business Enterprises Business Customer Service

Critic Reviews

"This should be the next audiobook you listen to. Urgent, leveraged and useful, it will change your business like nothing else." (Seth Godin)

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Profile Image for Leonie F. Murray

Lots to think about and apply

The Fortune Cookie Principle provides great insight and stories on each of the 20 principles and asks pertinent questions at the end of each chapter to help the reader find their story, their intention, their desire to serve their customers. I look forward to what comes as l apply what l discover from my answers.
Well worth listening to.

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Profile Image for martin hong

Lots of great nuggets to implement right away!

Loved this. Finally a coherent and intelligent book - read by the author - that explains why you need brand storytellign and how it sets your business apart. Great to spend 3.5h with this guru.

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