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  • The Dip

  • By: Seth Godin
  • Narrated by: Seth Godin
  • Length: 1 hr and 32 mins
  • 4.5 out of 5 stars (308 ratings)

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The Dip

By: Seth Godin
Narrated by: Seth Godin
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Publisher's Summary

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all.

And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.

According to best-selling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly while staying focused and motivated when it really counts.

Winners quit fast, quit often, and quit without guilt: until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you'll get more than your fair share of profits, glory, and long-term security.

Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip - they get to the moment of truth and then give up - or they never even find the right Dip to conquer.

Whether you're a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit so you can be number one at something else.

Seth Godin doesn't claim to have all the answers. But he will teach you how to ask the right questions.

©2007 Seth Godin (P)2007 Audible, Inc.

What listeners say about The Dip

Average Customer Ratings
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  • Overall
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Godin is the man!

Short, sweet and everything you need to understand when it's ok to quit and when to attack things with your all 👊

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A great advice before making the next move

It was good to listen Seth Godin's advice on when to push on things during difficult times , how to recognise the struggle is necessary for growth and also realise what are dead ends and what to do if you encounter them. A good short listen and thought provoking book overall.

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Reinforces the decisions to work through the dip

This book helped me refocus on the decisions I made that involved pushing through the dip and quitting those tasks abs roles that were a distraction to the main game.

Quit to get ahead. Interesting concept

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  • Overall
    4 out of 5 stars
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    4 out of 5 stars

A fresh outlook on quitting.

Great tips for when to quit and when to press on through the dip. A must for anyone pursuing... well... anything.

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Good little book

The main question that the book addresses is when to quit and when to suck it around. it's more nuanced than saying never quit.

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Very helpful

I may sound obvious or simple but it's important to know. I think it's great and recommend to everyone.

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Good short simple book on success and quitting

Is a good short simple book on a new easy to look at success and quitting

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Brilliant

Loved every second. Eye opener and very inspiring. I love it when the author is the narrator it makes it a whole lot more personal.

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Short and to the point.

It's really concise and to the point, he gives all you need in 90 minutes.

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lost a word

loved every bit of it. thanks seth. great eye opener who wants to succeed in life

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