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The Customer Mission

Why It’s Time to Cut the $*&% and Get Back to the Business of Understanding Customers

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The Customer Mission

By: Andrea Belk Olson
Narrated by: Andrea Olson
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About this listen

Every business school, venture school, and entrepreneurial program drives home the message of “increasing sales”. There’s no question that cash flow, cost reductions, capital injections, and a myriad of other mechanisms play a part in organizational growth. When taking the mind-set of “we need more sales”, it centers on the premise that what you currently offer is your only source of profit and that simply more of the same will generate the returns sought. The customer isn’t part of the equation. This audiobook examines the concept of redefining the customer and redesigning your organizational growth strategy around the customer, creating a culture of innovation and uncontested differentiation.

©2018 Andrea Olson (P)2019 Andrea Olson Forecasting & Strategic Planning Business

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.