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The Complete and Updated Guide to SEO
- Techniques for On-Page Content, Off-Page Methods Including Legitimate Link-Building, Keeping Pace with Algorithm Updates, Strategies for Local Search
- Narrated by: Brian Morrow
- Length: 4 hrs and 50 mins
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Publisher's Summary
Discover proven strategies for boosting your website’s SEO rankings—whether you’re an absolute beginner in search optimization or a marketing pro wishing to gain a competitive edge!
Do you have a business that isn’t performing as well as you’d like because it isn’t ranking highly enough on Google’s search pages? Are you tired of spending copious amounts of money on SEO professionals and ready to take a more proactive approach to your company’s SEO efforts? You may already be performing SEO tasks, but you want to do so more effectively, discover the latest trends, and use tools and tactics to help you reach your target audience. You certainly aren't alone if you recognize the connection between intelligent SEO strategies and business success. Moreover, around 49% of US consumers begin their online shopping experiences with a search on Google, and Google organic search is responsible for the vast majority of global web traffic.
You may have encountered a few stumbling blocks if you’re already prioritizing SEO in your marketing strategies. For instance, Google’s algorithms may sometimes seem like an unsolvable puzzle, as it utilizes over 200 factors to rank websites. Of course, SEO goes beyond on-page methods. Some 47.8% of marketers find link building the most challenging task. Utilizing top keyword analysis strategies or employing the correct metadata is insufficient. Success in SEO is also about creating vital synergies with other website owners to obtain backlinks, showing Google that your website can offer readers and shoppers high-quality content.
It may seem like a lot to handle, but this book will show you precisely what you need to do to build a no-fail SEO strategy to boost your marketing ROI and help your website achieve a top spot on the Google search engine. SEO can seem daunting, but by creating a high-quality site and using the specific strategies and technologies in this book, you’ll be well on your way to SEO success.