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The Client Retention Handbook for Digital Marketing Agencies
- How to Keep Clients on Board Long-Term and Reduce Churn
- Narrated by: Frank Di Piazza
- Length: 3 hrs and 15 mins
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Publisher's Summary
The Client Retention Handbook For Digital Marketing Agencies is the ultimate must-have guide for anyone running (or starting) a digital agency. While there are hundreds of books focused on "getting" clients, nobody tells you the harsh reality: If you can’t keep clients, you don’t have a business.
And this is a big deal because a five percent increase in client retention can improve profits by between 25 percent and 95 percent.
So how do you get them to stay? Believe it or not, it’s not about results. Getting clients to stay with you longer boils down to three key elements referred to in the book as “the sticky triad”, and you have to get all your ducks in a row….
If you’re reading this now, chances are you’re frustrated because you haven’t quite figured out how to do that, and it’s one of the biggest factors that’s holding your agency back from getting out of the “cycle of stuck”, building your team, and enjoying the sort of lifestyle most people only dream of.
What listeners say about The Client Retention Handbook for Digital Marketing Agencies
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- Susan
- 29-05-2023
An Invaluable Resource for Digital Marketers
This was a follow-up gem that surpassed my expectations. As someone who thoroughly enjoyed Josh’s first book, "The Seven Figure Agency Roadmap," I was pleasantly surprised to find this publication was just as exceptional, if not more so. Packed with invaluable advice and untapped insights, this book is a must-read (or must-listen) for anyone in the marketing industry.
Delving deeper into the crucial aspect of client retention. His expertise shines through as he skilfully explores strategies and techniques that were not covered in "The Seven Figure Agency Roadmap." Whether you're a seasoned professional or new to the digital marketing landscape, this book offers a fresh perspective that will undoubtedly enhance your approach to client retention.
What truly sets "The Client Retention Handbook" apart is the wealth of practical advice and tips it provides. Josh's insights are not only actionable but also tailored specifically to the challenges faced by digital marketing agencies. He leaves no stone unturned, offering guidance on everything from building strong client relationships to developing effective retention strategies. This comprehensive approach ensures that readers gain a well-rounded understanding of the subject matter.
Josh's writing style is engaging, clear, and easy to follow. He strikes a perfect balance between conveying complex ideas and maintaining reader engagement, making the book accessible to marketers of all levels.
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