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The Alter Ego Effect

Defeat the Enemy, Unlock Your Heroic Self, and Start Kicking Ass

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The Alter Ego Effect

By: Todd Herman
Narrated by: Todd Herman
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About this listen

A top performance expert reveals the secret behind many top athletes and executives: creating a heroic alter ego to activate when the chips are down.

There’s only one person in the way of you unleashing your potential: you. There’s also one person who can move you out of the way so you can perform at your peak.

That person is already inside you. You just need to unlock them. This other part of you is your alter ego. After 21 years of working with elite athletes, performers, and leaders, Todd Herman has discovered how you can use your alter ego to achieve the seemingly impossible. It all clicked for Todd when he met Bo Jackson.

When Herman met Bo Jackson, the professional athlete told him, “Bo Jackson never played a down of football in his entire life.” Bo explained that when he was young, he’d get into trouble because of chaos caused by his anger issues. Then, he saw Friday the 13th and became fascinated by the cold, calculating nature of Jason Voorhees. In that moment, he resolved to stop being Bo Jackson and start being Jason the moment he stepped on the field.

In this transformative guide, Herman teaches you how to create and control an alter ego like Bo - and the thousands of other athletes, business leaders, entrepreneurs, and entertainers who have used this simple tool to change their lives. Herman also shares his own story: He knew that inside was a confident, self-assured, intelligent person who could help others get better results in their lives. When he started using Superman’s classic trick - putting on a pair of glasses - he learned to trigger the specific traits he needed to achieve his goals.

The Alter Ego Effect is not about creating a false mask - it’s about finding the hero already inside you. It’s a proven way of overcoming the self-doubt, negativity, and insecurity that hold you back and empowering you to ultimately become your best self.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2019 Todd Herman (P)2019 HarperCollins Publishers
Career Success Psychology Relationships Self-Esteem Business Career Inspiring

What listeners say about The Alter Ego Effect

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Bet you've already practiced this

I feel most of us have done this, but this book was key in developing a better understanding of why and how to use it to its full potential.

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1 person found this helpful

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Your own Superhero Guidebook

Todd Herman delivers a profound step-by-step guide book to unleash the superhero within all of us.

A great book filled with great stories to drove home the key elements of the Alter Ego along with easy steps to release the best version of ourselves.

Thank you Todd for finally releasing this book into the world. It makes us all better.

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1 person found this helpful

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awesome inspiration

a very good Bok full of examples of how to change your thinking to suit you better.

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Thank you

Great book!
Great insights!!
Thank you for sharing this….
I Am Batman!!
Definitely worth re-reading!

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Just Listen

This resonated. And its idea is simple. It presents steps to find and show strengths you already have but just don’t use. The examples are pragmatic and compelling. I recommend this to anyone whose day dreams are bigger than their day.

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Create the you you need

This is the best book I have read this year and one of the top books on creating the person you need to be. A hands on approach to adopting characteristics and more to help you succeed. Identity, I Am statements, affirmations, Act as If - this book does a magnificent job of taking those ideas and making the real.

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Read This = Immense Growth

Loved this book! Must read for all entreprenuers or anyone looking to grow! Download the worksheet & make sure to do the activities for maximum results

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A life changer

I'll need to buy the print version of this book because there are so many sections that I need to refer back to and flip between to get the most out if it. But I'm glad a listened to the audible version first because I think there's something powerful in hearing an author read their own book. Particarly this book, for me, I don't think I would have got as much out of it if I'd read it in my own voice, Todd reads it with much more conviction than I ever could and therein lies the power.

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Total game changer

Life-changing content and brilliant workable exercises. Good narration by Todd - entertaining and very personable.

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Life changing & mind blowing

Bought the audio & listen straight 7+ hours till finish as I learned a lot.

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