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The Age of Influence

The Power of Influencers to Elevate Your Brand

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The Age of Influence

By: Neal Schaffer
Narrated by: Stu Gray
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About this listen

The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed.

We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving.

Internationally-recognized social media marketing expert Neal Schaffer explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a credible and authentic way.

In The Age of Influence, Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to:

  • Identify, approach, and engage the right influencers for their brand or product.
  • Determine what resources to put behind influencer campaigns.
  • Manage the business side of influencer marketing, including tools that will help measure ROI.
  • Develop their brand’s social media voice to become an influencer in its own right.

This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, effectively spreading their message digitally, and increasing usage of ad-blocking technology.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2020 Neal Schaffer (P)2020 HarperCollins Leadership
Consumer Behaviour & Market Research E-Commerce Entrepreneurship Management Marketing Sales & Selling Business Digital Marketing

Critic Reviews

'Neal has written the manifesto for influencer marketing. If you're trying to figure out how your business can IGNITE from the explosion of digital influencers, look no further.'

—John Lee Dumas of Entrepreneurs on Fire

'On time and on-target, The Age of Influence is the ultimate guide to the most important customer acquisition technique of the 2020s. If you don't read it, your competition will.'

—Jay Baer founder of Convince and amp; Convert and co-author of Talk Triggers

'Trust is essential for the modern marketer. Working with trusted influencers is the lever that can break open opportunity. Neal Schaffer shows you precisely how to unleash influence so you can rapidly accomplish your marketing goals,'

—Michael Stelzner, founder of Social Media Examiner and Social Media Marketing World

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