The 22 Immutable Laws of Branding
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The 22 Immutable Laws of Branding
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Narrated by:
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David Drummond
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By:
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Al Ries
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Laura Ries
About this listen
This marketing classic has been expanded to include new commentary and a bonus book: The 11 Immutable Laws of Internet Branding.
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: Branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish Internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
©2002 Al Ries and Laura Ries (P)2014 HarperCollinsPublishersWhat listeners say about The 22 Immutable Laws of Branding
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Will Mellows
- 10-10-2019
Way off on tech
Hindsight is always 20/20 but I can't help but point out how far off they were about tech diverging not converging. I am literally listening to this on a smart phone which makes their whole argument invalid. Otherwise a great book!
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Robert King
- 03-03-2017
Good listen but dated
Would you listen to The 22 Immutable Laws of Branding again? Why?
Yes, the fundamentals are still relevant.
Any additional comments?
I found some of the content dated especially references to brand names and their positioning at the time the book was written. Brands and their performance has changed, it would be great to have the material updated to reflect the changed world. I would listen to an updated edition if available.
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1 person found this helpful
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Overall2 out of 5 stars
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Performance4 out of 5 stars
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Story2 out of 5 stars
- Anonymous User
- 12-02-2019
Horribly out of date and largely irrelevant
Like a time warp! Seems many of the laws may not be as immutable as they claim.
Facsimile marketing is no longer a thing.
Yahoo no longer holds the search engine throne
Microsft did invent that box that has internet, tv and gaming
Apple did integrate more than phone calls into a phone
Society does enjoy TV viewing on devices that are not Tv's.
The internet is used for more than banking.
the list goes one.
This book is filled with clangers and thought bombs that did not go off. Be thankful Steve Jobs, Bill Gates and Larry Page did not read this book before starting their companies....
The reading itself is very good, especially at 1.6x.
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1 person found this helpful
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Overall2 out of 5 stars
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Performance2 out of 5 stars
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Story2 out of 5 stars
- Amazon Customer
- 01-06-2022
hilariously out of date
Yeah the title of the book should be the "Old man hears of the internet: branding advice from 1973"
way off in its predictions
better info on the topic elsewhere
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