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The 10 Commandments to Build a Strong Brand (and Steer Your Ship)
- Narrated by: Peter Wilken
- Length: 31 mins
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The 10 Commandments to Build a Strong Brand (and Steer Your Ship)
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Publisher's Summary
Peter Wilken is an award winning brand strategist, author, speaker, and creator of The lighthouse Brand Strategy Academy online coaching program for aspiring CBOs, entrepreneurs, marketers, and anyone who wants to stand out in a crowd. Peter's branding philosophy takes you beyond important but more surface ideas of style consistency and logo into a whole-business approach to branding that will improve your marketing and your business practices. With decades of experience working with three of the top advertising agencies (Ogilvy, Leo Burnett, and as Head of BBDO Asia Pacific) and many of the worlds biggest brands, Peter has managed to distill a lifetime of branding experience into 10 Commandments. Follow them and they'll lead you to the promised land of branding.