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That's a Bullseye: A Marketing Story About Finding the Right Products, Consumers, and Campaign to Grow a Business
- Narrated by: Chris Abernathy
- Length: 2 hrs and 37 mins
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That's a Bullseye: A Marketing Story About Finding the Right Products, Consumers, and Campaign to Grow a Business
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Publisher's Summary
This book is for anyone interested in marketing. Whether you're a beginning business school student or an experienced executive, it provides a practical approach for creating your marketing strategy and growing your business in an ever-changing environment. In this marketing fable, the authors outline six easy steps to build a powerful online presence. It's written in story format, so it's easy to listen to and keeps you engaged throughout the book. The authors also provide a summary of the key lessons and helpful templates that you can use to hit a bullseye with your own products, consumers, and campaigns.