T.U.H.A.F. - Marka Yönetimi cover art

T.U.H.A.F. - Marka Yönetimi

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T.U.H.A.F. - Marka Yönetimi

By: M. İmer Özer
Narrated by: Hakan Bozbey
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About this listen

T.U.H.A.F. pazarlama aygıtını karmaşık ve anlaşılmaz tanımlardan, deyimlerden arındırıyor. Pazarlamayı, şirketleri daha kârlı daha başarılı hale getiren bir yönetim disiplini olarak bize anlatıyor. Ekonomi bilimi gibi pazarlama da sıkıcı bilimler arasında sayılır. Pazarlama, İmer Özer'in kalemiyle zihin açıcı olmakla da kalmıyor, eğlenceli bir etkinliğe dönüşüyor ve büyük bir zevkle dinleniyor.

©2022 Elma Yayınevi (P)2023 Sesle Kitap
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