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Switch

By: Chip Heath, Dan Heath
Narrated by: Charles Kahlenberg
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Publisher's Summary

Brought to you by Penguin.

Change is hard. It doesn't have to be.

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.

But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.

Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.
©2020 Chip Heath and Dan Heath (P)2020 Penguin Audio
Career Success Forecasting & Strategic Planning Organisational Behaviour Stress Management Business
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Great listen

Easy to follow breakdown of techniques that are relatable and provide clear guidance to listeners

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The best managing change text I've ever read

I have a work background in psychology and have experienced ever range of resistance to change you can imagine! This book is very refreshing in its simplistic model well supported by research and a rich range of examples. Highly recommended read for anyone wanting to implement change in their personal or work lives.

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Excellent thought provoking book

The examples helped consolidate the ideas. Fantastic and thought provoking tips, very useful, especially as a teacher

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