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Superstar Selling

By: Jim Cathcart, Tony Alessandra
Narrated by: Jim Cathcart, Tony Alessandra
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Publisher's Summary

The top pro in selling anything today is not just a salesperson. He's a super salesperson, manager, and marketing strategist all rolled into one. He's a thorough student of his industry, his competition, his customers and prospects, and business trends that may affect his future sales. He segments his territory and constantly updates his analyses, objectives, strategies, and controls. Listening to Jim Cathcart and Tony Alessandra not only helps you achieve higher levels of proficiency in all these areas but also improves your skills in prospecting, creating awareness and demand, overcoming objections, negotiating, handling customer concerns, getting the maximum payoff from your accounts - and more.

With Superstar Selling you can be the star salesperson in your company and your industry as well.

©1992 Jim Cathcart, Tony Alessandra (P)1992 Nightingale Conant

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.