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Summary of Brad Stone's Amazon Unbound

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Summary of Brad Stone's Amazon Unbound

By: Slingshot Books
Narrated by: Paul Bartlett
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No time to read? Get the main key insights from this Summary of Brad Stone’s Amazon Unbound in 23 minutes or less.

A few key insights from Chapter 1:

  1. Amazon's buildings in Seattle's developing South Lake Union neighborhood, which the company moved into in 2010, were unremarkable physically. There was no conspicuous signage revealing the existence of a renowned online firm with almost $35 billion in yearly sales, at the request of its CEO, Jeff Bezos.
  2. Bezos had advised colleagues that nothing beneficial could come from that type of apparent self-aggrandizement. Anyone who had business with the company would already know where it was located.
  3. Bezos constantly carries himself in a way that exemplifies Amazon's operational philosophy. For example, the CEO went to considerable efforts to demonstrate Amazon's principle number 10 of frugality: Get more done with less. Constraints encourage resourcefulness, independence, and innovation. There are no bonus points for increasing the budget.
  4. Amazon's principle number 8, think big, was the most important leadership concept Bezos followed, and it came to define the following half-decade at Amazon.
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