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So Good They Can't Ignore You

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So Good They Can't Ignore You

By: Cal Newport
Narrated by: Dave Mallow
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About this listen

Cal Newport's clearly written manifesto flies in the face of conventional wisdom by suggesting that it should be a person's talent and skill - and not necessarily their passion - that determines their career path.

Newport, who graduated from Dartmouth College (Phi Beta Kappa) and earned a PhD from MIT, contends that trying to find what drives us, instead of focusing on areas in which we naturally excel, is ultimately harmful and frustrating to job seekers. The title is a direct quote from comedian Steve Martin, who, when once asked why he was successful in his career, immediately replied, 'Be so good they can't ignore you', and that's the main basis for Newport's audiobook.

Skill and ability trump passion. Inspired by former Apple CEO Steve Jobs' famous Stanford University commencement speech in which Jobs urges idealistic grads to chase their dreams, Newport takes issue with that advice, claiming that not only is this advice Pollyannaish but that Jobs himself never followed his own advice.

From there Newport presents compelling scientific and contemporary case study evidence that the key to one's career success is to find out what you do well and where you have built up your 'career capital' and then to put all of your efforts in that direction.

©2012 Calvin C. Newport (P)2016 Hachette Audio UK
Career Success Employment Motivation & Self-Improvement Career Inspiring Thought-Provoking Comedy

What listeners say about So Good They Can't Ignore You

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Great Book!

I loved this book.
It reinforced things I have been doing throughout my own career and business life, but had no idea of the power unti now.

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Great book

It’s definitely made me reconsider my passion in information technology. I realise now maybe I am in the right industry.

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Excellent read!

This book helped me change my view on seeking a career merely by passion. It gives useful tips on how to get in love with your job and strengthen career capital so you can’t be ignored!

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Practical And Logical Process and Advice

I enjoyed this book particularly because it not only have stories about how to achieve a great career and life but the author has listed very practical and logical steps on how to get there in the way of processes.

Spoiler alert:
Deliberate practice where are you set out to focus on purpose on a task that is beyond what you are comfortable with is a brilliant practical application that he discusses.

Another great takeaway was the soothing balm that comes with hearing stories that the path isn't always straight ahead and that if you keep doing your best work and search the adjacent possibilities and act on them, that you will come to your own personal mission and triumph.

Control as a part of the career elixir, I think he called it, makes a lot of sense in a world where we don't want to work 9-to-5 in an office job and that is a component of why leaving it all behind to work on a farm becomes so enticing. I love that he investigated that and came up with a base reason of this trend so that we can find that control within our own careers and feel like we have the autonomy to make free choices.

Overall the books message is to keep working and build career capital, stretch yourself by deliberate practice which also helps build career capital, and continue to look to the adjacent possibilities in your field, and be comfortable that this will take many years to gain enough career capital to have control in your working life.

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3 people found this helpful

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Inspirational and Hoenst

Would you consider the audio edition of So Good They Can't Ignore You to be better than the print version?

I got the audio book as a refresher since I had already read the book. They're both equally great!

What was one of the most memorable moments of So Good They Can't Ignore You?

I love how Cal Newport brings to light that success and 'passion' take hard work and dedication but still making sure you focus on something you don't hate/have a genuine interest in...

What does Dave Mallow bring to the story that you wouldn’t experience if you had only read the book?

Emphasis in the right places

Was this a book you wanted to listen to all in one sitting?

Yep, definitely.

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life changing

would 100% recommend this to anyone who is thinking a career change eill make them happy, or wants to "follow their dream." Before you do anything this is a must!! will listen again and again..

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Good Read

audiobook content page needs to be revamped. there is no clear distinction between chapters that talk about each of the 4 rules. also the chapter numbers are not synced with the chapter you listen to

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Fanatic career advice book for young professionals

I like Cal's academic approach to this book - very thorough and compelling. This book shapes my thinking about the "dream job" and shifts my mindset to be craftsman-oriented which focuses on building career capital and becoming so good they can't ignore me.

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A career persons guide to success

Well I’m a little past the career stage of my life and thus I found this work a little tedious.
For someone younger and serious about career success in this world this is a great guide. For idealists and people seeking to find their calling don’t bother.
That said it does put in perspective that
seeking your calling (as opposed to pursuing your career via capitalising on your skills) may not be the best choice! Nuf said!

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A Great Secret

Practical advice and a great complement to the written book. Well worth it, great message.

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2 people found this helpful

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