Attention: Don't feel overwhelmed and uncertain when buying a car? This first book of the series teaches you the basics of retail car buying and prepares you for the next step in become an expert. Don't be taken advantage of by dealerships and salespeople who seem more interested in their commission than your best interests. It’s time to take control of the car-buying process with insider knowledge that will empower you to make the smartest decisions, while preparing you to grasp the difference in retail and wholesale car buying. Which is what the next volume (Car Auctions 101) covers.

Interest: In this eye-opening guide, a seasoned car dealer with over 20 years of experience reveals the secrets that many dealerships don’t want you to know. From understanding the true cost of a vehicle to recognizing common sales tactics designed to maximize their profit at your expense, this book equips you with the tools to confidently navigate every step of the car-buying journey.

Desire: Imagine walking into a dealership knowing exactly how to negotiate the best price, spot hidden fees, and secure the most favorable financing terms—all while avoiding the pitfalls that trap so many buyers. With real-life examples, clear explanations, and step by step easy to follow actionable advice, you’ll not only save time and money but also gain the peace of mind that comes with making informed decisions.

Action: Don’t let another car purchase leave you feeling regretful or taken advantage of. Arm yourself with the knowledge that will protect your wallet and ensure you drive away in the car of your dreams at the best possible price. “Buy Now” to start your journey toward becoming an expert car buyer!