Small Is the New Big cover art

Small Is the New Big

And 193 Other Riffs, Rants, and Remarkable Business Ideas

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Small Is the New Big

By: Seth Godin
Narrated by: Seth Godin
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About this listen

 Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.

Collected here for the first time are eight years of his very best blog posts, magazine columns, and e-books. Small is the New Big offers ideas and stories that can change how you work, what you buy, and how you see the world.

It's an entertaining snapshot of Godin's fiercely original brain. Who else would argue that Fluffernutter was a brilliant business model? That we need a service that charges to send e-mail? That you can learn more about design at Hershey Park than at an Apple store, and more about marketing at summer camp than at b-school?

All of these riffs add up to a few essential themes:

  • Small is the new big because big has gone from a huge advantage to a liability.
  • Authentic stories spread and last, but lies get exposed faster than ever.
  • The ability to change fast is the single best asset for any person or organization.
  • Aretha was right: Respect is the secret to success.
  • It's easier than ever to become remarkable. There's no excuse for sticking with mediocrity.
    • ©2006 Seth Godin (P)2006 HighBridge Company     Advertising Career Success E-Commerce Leadership Management Marketing Sales & Selling Business Inspiring

    Critic Reviews

    Audie Award Finalist, Business Information/Education, 2007

    "[Godin] presents a collection of essays that are thoughtful and wise." (Booklist)

    "This compilation from the marketing guru's popular blog showcases the spontaneous energy that makes his voice stand out so boldly." (Publishers Weekly)

    "Godin is a skilled and dynamic presenter, and his originality and spontaneous style come across perfectly in audio.... Godin's enthusiast-self is the perfect irreverent marketer of his own ideas. Whether two sentences or 20 minutes, the topics provide thought exercise for anyone interested in the culture of innovation." (AudioFile)

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    One of my favourite Godin books

    Small is definitely the new big and this book nails it on the head. Worth the listen more than once.

    And narrated by Seth as always, shut up and take my money.

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    If you don't have time to do it right, you don't have time to do it again

    Another fantastic read from Seth, even though it was written years ago I find it just as timely and relevant today

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    Tidbits of topnotch

    Mind-numbing dotcom wisdom served straight, no chaser. Only Godin's irritating delivery stands between you and the truth.

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