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Shoe Dog

By: Phil Knight
Narrated by: Norbert Leo Butz, Phil Knight - introduction
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Publisher's Summary

In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands.

In 1962, fresh out of business school, Phil Knight borrowed fifty dollars from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime-green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.

But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path to start his own business - a business that would be dynamic, different.

Knight details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission and a deep belief in the spirit of sport, they built a brand that changed everything.

©2016 Phil Knight. All rights reserved. (P)2016 Simon & Schuster, Inc. All rights reserved.

Editorial reviews

Nike is a brand synonymous with the world of athletics: our heroes have triumphed with that familiar swoosh across their chest and we’ve laced up our own Nike sneakers for a jog around the neighbourhood or a pick-up game in the park. But who is the man behind the brand?

In this engaging audiobook, Nike founder and CEO Phil Knight shares the incredible story of how he went from a 24-year-old guy selling imported shoes from the trunk of his car to creating a global empire. Two-time Tony Award-winning actor Norbert Leo Butz narrates and enhances the drama of this listen, which follows the forefather of all startups through each setback and win.

Critic Reviews

"Narrator Norbert Leo Butz...infuses his delivery with drama and suspense, keeping the listener engaged with each chapter. Knight claims to be a shy introvert, but Butz isn't fooled, portraying the chairman as a straight-shooting, no-nonsense leader who keeps winning because he's relentless in his pursuit of success...." (AudioFile)

What listeners say about Shoe Dog

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Great read about the history of what is arguably the world’s biggest sporting company

Whilst the book itself focusses on the history of Nike’s founding and the challenges its founders had to navigate in its early days to an admirable degree- that’s exactly what it’s downfall is as well; it neglects to focus on the company’s navigation to becoming a multi-billion dollar giant in modern times. Ostensibly, this would have made the book twice as long as it currently is, if a follow-up by Phil Knight outlining Nike’s challenges from its IPO until now would make a very appropriate part two for ‘Shoe Dog’.

Overall, definitely read this book if you’re interested in sports or entrepreneurship, but also if you simply just want to live vicariously through one man’s determination and sheer willpower to realise his lifelong passion and share this passion with the world, as Phil Knight has so admirably done with running and Nike Inc.

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well worth a listen

highly recommended well worth a read. just goes to show you how much goes into a pair of shoes.

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I couldn’t stop!

I was a bit uncertain whether to listen to this. However I decided to listen to the story. And thought it started off a little bit slow however it really got me engaged.
And absolutely amazing story and one I would highly recommend.

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Great inspiring story

Amazing story I’m glad to have heard. Sound quality was sometimes not the best. Our whole family has listened to this though. Awesome.

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Thoroughly enjoyable!

Good narrator and really interesting story.
. . . . . . . . .

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Indescribably beautiful

A touching story of how one man's dream disrupted an entire industry whilst being told with humility, transparency and exquisite imagery.

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Great Read

Loved this book. It gives you a true idea on how they built this business and all the problems they had along the way.

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Love this book

I’ve have just listened to Shoedog again after multiple times. Can’t recommend this audiobook enough.

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Amazing

Very well written

Notable after a few “pages” the time spent and details the autor include in this great book

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Fantastic !

Highly recommend this inspiring book/audible. Thoroughly enjoyed every element of it, so well written and read!

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