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  • Secret Sauce

  • How to Pack Your Messages with Persuasive Punch
  • By: Harry Mills
  • Narrated by: Tom Parks
  • Length: 2 hrs and 14 mins

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Secret Sauce

By: Harry Mills
Narrated by: Tom Parks
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Publisher's Summary

When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy.

It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to listen to, and packed with visuals, Secret Sauce provides:

  • Clear examples of what works and what doesn't
  • Fascinating insights from behavioral and neurological research
  • Powerful lessons from successful and failed campaigns

Less than 10 percent of marketing messages are truly compelling - engaging the head and heart. Secret Sauce helps you weed out the clutter.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2017 Harry Mills (P)2016 Brilliance Audio. Published by arrangement with AMACOM, a division of American Management Association
Consumer Behaviour & Market Research Customer Service Marketing Business Communication Writing & Publishing Business Career
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