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Ride the Tornado
- Continuously Improve Your Marketing Strategy in the Midst of Rapid Change
- Narrated by: Tobin Lehman
- Length: 2 hrs and 47 mins
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Ride the Tornado
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Publisher's Summary
Digital change creates a whirlwind of ever-shifting markets and being directionless, even for a moment, will sabatoge a company's potential.
To surge through the storm as a money-making business, you need to move quickly - but with intention. Most marketing management leaders lack a framework for successful decision-making in a fast-paced digital marketing industry. Rigid long-term planning won't work when you must execute rapid results that build over time.
In Ride the Tornado, learn how to take advantage of change without caving into it. New North Agency founder Tobin Lehman offers a step-by-step guide to a proven system that adds razor-sharp focus into marketing strategy: the RTX© decision-making framework.
Reshape your perception of change and transform your marketing decision-making to achieve better results, more efficiently.