Restaurant & Bar Marketing
The No Bulls#it Guide to Improving Guest Counts
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Restaurant & Bar Marketing
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Narrated by:
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Erik Shellenberger
About this listen
The “experts” are lying to you.
A real, raw, and relevant look at the reality of marketing your bar or restaurant in today’s noisy online world. Learn why social media marketing has lost its effectiveness over the years and how content marketing can give you a simple, much-needed edge.
Master the "fishbowl vs. the ocean concept" and start increasing guest counts where the new customers are: Google, Tripadvisor, and Yelp - not social media. Do not listen to the “one size fits all” social media people who put their own best interests ahead of your restaurant’s success. Learn from my decade of corporate restaurant and bar marketing experience and my knowledge gained by simply asking the public how they decide where to eat and drink instead of guessing.
The marketing status quo of today is shockingly flawed, which is costing your business money. Living a lifetime in the trenches from dishwasher to corporate marketing director and everything in between, I’ve learned a few things about human nature and why we have to adapt and pivot instead of refusing to evolve.
This is how to improve guest counts and run a successful bar or restaurant.
©2018 Erik Shellenberger (P)2019 Erik ShellenbergerWhat listeners say about Restaurant & Bar Marketing
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Jason Wheeler
- 21-10-2019
Great!!!
I have listened to dozens of books and hundreds of podcasts and this is the first time ever leaving a review.
This is a must read/listen. Erik outlines everything you need to know without all the bullshit and ‘fillers’
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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- Anonymous User
- 27-11-2022
a lot of good points
if this book doesn't help you to make more customers. it definitely help you save some money.
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Overall5 out of 5 stars
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- Anonymous User
- 05-09-2023
Definitely worth the read!
I have taken a lot away from this book. Definitely worth the read and recommend this to everyone, not just a restaurant/ bar owner.
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Overall5 out of 5 stars
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- Anonymous User
- 30-12-2020
brilliantly honest
brilliantly honest book. I really enjoyed it. sent it to a couple friends too
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Overall5 out of 5 stars
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- Hoang Trong Thang
- 13-01-2020
This is a must for anyone who wants to improve their businesses.
I really like this book, has been listening to this book for over 5 times already (i am not native English speaker). Thank to the book i know which path i should take for the restaurant i work for. Which ones need to be focused on. And how we lost a lot of money for bullshit marketing strategy and website which bring nothing to the restaurant. Thank you Eric, will contact you soon for more advices from you.
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Overall4 out of 5 stars
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Performance1 out of 5 stars
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Story4 out of 5 stars
- Amazon Customer
- 12-12-2020
Seriously good info with seriously poor narration
A a far as content, it’s quite good. I’d even go as far as to recommend a listen, but the as narrator stumbles his way through the chapters, trips over words and even receives emails (yes, if you listen closely you can hear the outlook email chime regularly), you begin to wish the narrator took his job seriously.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Anonymous User
- 27-04-2019
Greater then I hoped!
This was a great way to open my mine to the overall idea of improving my restaurant.
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- Bechem
- 22-12-2022
Amazing Book! Thanks for sharing your experience
Author was amazing and natural! He narrated the book so naturally and you could feel it as if your business were succeeding already due to his tips!
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Overall5 out of 5 stars
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- Kindle Customer
- 13-08-2024
Clear to follow advice about bar/restaurant marketing
down to earth and no nonsense. No fluff and just facts. I enjoyed listening to this book
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