Ready, Fire, Aim cover art

Ready, Fire, Aim

Zero to $100 Million in No Time Flat

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Ready, Fire, Aim

By: Michael Masterson
Narrated by: Sean Pratt
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About this listen

If you had the opportunity to work where, when, and with whom you wanted - all while getting paid very well - would you take it? Self-made multimillionaire and best-selling author Michael Masterson did, and with Ready, Fire, Aim he'll show you how to do the same.

Whether you're thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, you'll learn the skills needed to succeed in this dynamic environment. Discover how to:

  • Start a business from scratch and make it profitable quickly
  • Keep a growing business growing
  • Get other people to do almost all the hard work for you, so you are free to do the fun stuff
  • Position yourself as an indispensable business builder, so you can enjoy a big share of the profits - even if you are only working part time
  • Duplicate your winning strategy in several businesses so you never have to worry about "needing" any one of them.

    Over the course of his remarkably successful career, Masterson has developed dozens of businesses, including one still growing at $300 million. Now he shows you how to outsell your competitors by implementing innovative operational procedures to reduce costs and using the power of the Internet to reduce customer complaints and increase profits.
  • ©2008 Michael Masterson (P)2008 Gildan Media Corp
    Entrepreneurship Forecasting & Strategic Planning Leadership Small Business Business

    What listeners say about Ready, Fire, Aim

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    • Overall
      5 out of 5 stars

    Must read for enterpurers

    Just loved the way how the growth of enterprises are explained. This is a absolute guide for businesses

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    • Overall
      5 out of 5 stars
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    Life changing

    Highly recommend this book, it is chock full of actionable insights and a roadmap to business success.

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    • Overall
      5 out of 5 stars
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      5 out of 5 stars

    A great book.

    I couldn't put it down once I got started. It was really easy to understand and it flowed nicely. Had a lot of very valuable information.

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    • Overall
      5 out of 5 stars
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      5 out of 5 stars

    Excellent book for planning and thinkers

    As in my headline, what a great book actually helps you plan and think, love books with real value, this book has that.

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    • Overall
      5 out of 5 stars
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      5 out of 5 stars

    Must Listen/Read for any Aspiring Entrepreneur

    I've listened to this a couple of times and the information is awesome. Especially because it really drills in the message that Selling your product and testing the market is the most important thing for anyone who hasn't reached the Million Dollar mark.

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    1 person found this helpful

    • Overall
      5 out of 5 stars
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      5 out of 5 stars

    Business made simple

    I love this book, it's really made clear the simplicity approach to starting a business in almost any industry. A book I feel you can really trust based on the experience and existing and past business Michael has worked with. I've re read several times to really nail it in.

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    Love it! Will listen again very soon!

    Very pleased to have read this book. detailed and thorough through all stages that I have experience with and yet to have experience with.

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    Can't stand the book

    I can't remember exactly, but just could not bring myself to finish the book, I feel the author talks a lot of gibberish, very airy fairy and lack substance.

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