Qué es el Marketing de contenidos (Narración en Castellano) [What Is Content Marketing?] cover art

Qué es el Marketing de contenidos (Narración en Castellano) [What Is Content Marketing?]

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Qué es el Marketing de contenidos (Narración en Castellano) [What Is Content Marketing?]

By: ISDI Digital Talent
Narrated by: Juan Arenas
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About this listen

Si trabajas en marketing o con equipos de marketing, es probable que hayas escuchado el término marketing de contenido más de una vez. ¿Pero sabes lo que significa? o ¿en qué se diferencia del marketing tradicional?

Según el Content Marketing Institute, el marketing de contenidos puede definirse como "una técnica de comercialización que consiste en crear y distribuir contenidos valiosos, relevantes y coherentes para atraer y adquirir una audiencia claramente definida, con el objetivo de impulsar una acción de compra por parte de los clientes".

Please note: This audiobook is in Spanish.

©2019 ISDI Content Team, 2019 (P)2020 Audible, Inc. Consumer Behaviour & Market Research Marketing

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