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Product-Led SEO

The Why Behind Building Your Organic Growth Strategy

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Product-Led SEO

By: Eli Schwartz
Narrated by: Jem Matzan
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About this listen

Nothing can take your business to the next level like great search engine optimization (SEO). Unfortunately, it’s not always easy to know what will successfully drive traffic, leads, and sales. If you want to stand out from your competition, your search engine marketing needs a distinctive blend of creativity and logic.

Maybe you’re a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility.

When it comes to SEO, success often depends not on what you do but on how you do it. That is why product-led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strategies go astray. If your main goal is driving traffic, you are leaving sales on the table.

©2021 Eli Schwartz (P)2022 Eli Schwartz Marketing Business Product Marketing

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Highly recommended for any marketing professionals

This book was an absolute game-changer for me as a marketing professional.

One of the things I appreciated most about the book is the focus on using a product-led approach to SEO. Too often, SEO strategies are centered around trying to game the system or manipulate search rankings, but Schwartz's approach is all about creating a great product that naturally attracts and retains customers.

The book is packed with actionable tips and strategies that I was able to implement right away in my work. I particularly appreciated the chapters on keyword research and on-page optimization, which were filled with valuable insights and best practices.

Overall, I highly recommend "Product-Led SEO" to any marketing or SEO professional looking to take their skills to the next level.

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