Pre-Suasion
A Revolutionary Way to Influence and Persuade
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Pre-Suasion
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Narrated by:
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John Bedford Lloyd
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By:
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Robert Cialdini
About this listen
Brought to you by Penguin.
When it comes to persuasion, success can begin before you say a word.
In his global best seller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn’t just what we say or how we say it that counts but also what goes on in the moments before we speak.
This is the world of ‘pre-suasion’, where subtle turns of phrase, seemingly insignificant visual cues and apparently unimportant details of location can prime people to say yes even before they are asked. It’s a world where the cautious blurt out personal information if asked a particular initial question, where online purchases are influenced by unrelated background images, and where exam results are affected by the layout of the classroom. And as Cialdini reveals, it’s a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign - even persuade yourself to do something you find difficult.
Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is both a rigorous work of cutting-edge scholarship and a compelling account of the strange workings of the human mind. It’s also a supremely practical guide to enhancing your powers of influence.
New York Times best seller
Wall Street Journal best seller
A Financial Times best book of 2016
Inc. Best sales and marketing book of 2016
©2020 Robert Cialdini (P)2020 Penguin AudioWhat listeners say about Pre-Suasion
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Zen & The Art of Trading
- 07-07-2020
Great book!
This book is well worth your time if you are interested in the subject matter.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Andrew Ko
- 15-03-2020
Interesting
I loved the author's first book Influence so I bought this one which was not disappointing. There was a bit of recap of the first book which I didn't need to hear again
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2 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- John
- 21-11-2021
Priceless
A must read for every aspiring and seasoned leaders. Recommended to all who want greater control of their lives
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1 person found this helpful
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Overall2 out of 5 stars
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Performance4 out of 5 stars
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Story1 out of 5 stars
- Jason Prasad
- 11-03-2020
Ready didn't teach me anything new. Dissatisfied
Nothing new to me and poor fact checking. Really uninteresting and lack of any good to take away from the book.
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1 person found this helpful
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story3 out of 5 stars
- Tyrone Mapp
- 12-11-2021
Really need the book tbf
As an audio book there is too much to take in and absorb to make it an effective resource, recommend buying the physical book
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1 person found this helpful