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Post-Acquisition Marketing
- How to Create Enterprise Value in the First 100 Days
- Narrated by: Assaf Cohen
- Length: 1 hr and 55 mins
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Post-Acquisition Marketing
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Publisher's Summary
When you’re acquired by private equity, the first 100 days are critical. You need to grow revenue faster, be more profitable, and integrate additional companies, all while getting buy-in from investors. In this environment, ramping up your sales pipeline is a major component of meeting board expectations.
In Post-Acquisition Marketing, Shiv Narayanan reveals how PE-backed companies can leverage marketing to scale faster and deliver on the investment thesis. With Shiv’s proven framework, you’ll learn exactly how to leverage data to secure a larger budget for marketing and drive more top-line revenue growth than ever before.