Pitch Anything cover art

Pitch Anything

An Innovative Method for Presenting, Persuading, and Winning the Deal

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Pitch Anything

By: Oren Klaff
Narrated by: Stephen Bowlby
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About this listen

Gold Medal winner - Top Sales World's Best Sales and Marketing Book

“Fast, fun and immensely practical.” (Joe Sullivan, founder, Flextronics)

“Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business.” (Josh Whitford, founder, Echelon Media)

“What do supermodels and venture capitalists have in common? They hear hundreds of pitches a year. Pitch Anything makes sure you get the nod (or wink) you deserve.” (Ralph Cram, investor)

Pitch Anything offers a new method that will differentiate you from the rest of the pack.” (Jason Jones, senior vice president, Jones Lang LaSalle)

“If you want to pitch a product, raise money, or close a deal, read Pitch Anything and put its principles to work.” (Steven Waldman, principal and founder, Spectrum Capital)

Pitch Anything opened my eyes to what I had been missing in my presentations and business interactions.” (Louie Ucciferri, president, Regent Capital Group)

“I use Oren's unique strategies to sell deals, raise money, and handle tough situations.” (Taylor Garrett, vice president, White Cap)

“A counter-intuitive method that works.” (Jay Goyal, CEO, SumOpti)

About the book:

When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million—and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation.

Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.

According to Klaff, creating and presenting a great pitch isn't an art—it's a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you'll remain in complete control of every stage of the pitch process.

Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately:

  • Setting the frame
  • Telling the story
  • Revealing the intrigue
  • Offering the prize
  • Nailing the hook point
  • Getting a decision

One truly great pitch can improve your career, make you a lot of money—and even change your life. Success is dependent on the method you use, not how hard you try. “Better method, more money,” Klaff says. “Much better method, much more money.” Klaff is the best in the business because his method is much better than anyone else's. And now it's yours.

Apply the tactics and strategies outlined in Pitch Anything to engage and persuade your audience—and you'll have more funding and support than you ever thought possible.

Please note: This is an historical recording. The audio quality represents the technology of the time when it was produced.

©2014 Oren Klaff (P)2011 McGraw Hill-Ascent Audio
Meetings & Presentations Sales & Selling Business

What listeners say about Pitch Anything

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A whole new way of thinking!

No pushy sales tactics; amazing neuroscience and games to win all you want. This book opened my mind to a brand new way of approaching both professional and personal settings. Highlights and explains some of the things I do naturally and the gaps in knowledge to get where I want to be. Exciting, emotional and effective. If you don't want to win then don't get this book.

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Fundamental wisdom!

Outstanding book

This show you how to dominate any situation and own your power in business

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Best framework for high converting sales tactics

I’ve been in sales for sometime, and since using the methods, tactics and psychology within this book I have increased my conversion rate from 20% up to 35%. We’ve also built in pre framing tactics and steps into our funnel following the methods and ethos within this learning, which has not only improved our conversion rate but also increased our retention and lifetime value of our customer. Oren is a true Jedi master.

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Excellent and refreshing

An honest and practical alternative to the slimy old sales technique. It is the opposite of everything that I hated about working in sales. Love it!

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A great read

A lot to learn from this book and benefit from in daily life. Enjoyable to read, not too long.

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Great listen

Awesome science and experience of social dynamics in business as well as fun stories and examples of the method

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Wealth of modern pitch knowledge

A must read for anyone looking to raise capital in any environment, Oren makes traditional sales techniques a thing of the past.

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so many inaccuracies

this book made me realise science or knowledge is not authors strong point, he uses so many scientifically, legally and socially inaccurate statements that makes listening to this book difficult and cringed everytime I heard one.

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