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トヨタ 生存の条件(週刊東洋経済ｅビジネス新書No.258)
- Narrated by: 長谷川 俊介
- Length: 2 hrs and 5 mins
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トヨタ 生存の条件(週刊東洋経済ｅビジネス新書No.258)
Narrated by:
長谷川 俊介
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Publisher's Summary
ＩＴ企業がなだれ込み、自動車ビジネスの激変は必至だ。「生きるか死ぬかの戦いが始まっている」として、グループの総力結集と連携強化に動きだしたトヨタ。豊田章男社長は巨艦をどこへ導くのか。自動車会社の競争力の源泉だったエンジンを中心とするハードウエアの高性能化を競う構図は崩れ、ＭａａＳ（モビリティ・アズ・ア・サービス）と呼ばれる移動の快適性や利便性の差別化に移る。キーワードは「ＥＶ」、「コネクティッド」、「シェアリング」、「ＡＩソフト」。ＥＶの基盤技術開発を国内メーカー連合での取り組み、パナソニックやライドシェアのグラブとの提携など全方位の様相だ。米中のＩＴ巨人もサービスプラットフォマーとしての覇権を狙っている。１００年に一度、海図なき戦いにトヨタはどう挑むのか。
本誌は『週刊東洋経済』２０１８年３月１０日号掲載の２８ページ分を電子化したものです。
本誌は『週刊東洋経済』２０１８年３月１０日号掲載の２８ページ分を電子化したものです。
©東洋経済新報社 (P)2019 Audible, Inc.
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