行動経済学で賢くなる(週刊東洋経済eビジネス新書No.244)
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Narrated by:
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海老塚 久蔵
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By:
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週刊東洋経済編集部
About this listen
2017年のノーベル経済学賞はリチャード・セイラー氏が受賞した。同様に1978年はハーバート・サイモン氏、2002年はダニエル・カーネマン氏が受賞した。行動経済学に貢献した学者だ。人間の思考力や判断力の限界や同一の物事でも状況次第でとらえ方が変わるといった非合理な人間の側面を、いくつかの系統立ったバイアス(偏り)として説明する経済学が行動経済学だ。「アマゾンで財布のひもが緩む」、「通いもしないジムをやめられない」などビジネスや日常に潜む不思議も行動経済学で理解が深まるかもしれない。不透明な時代を生き抜くうえで欠かせない知識も与えてくれる。
本誌は『週刊東洋経済』2017年11月25日号掲載の26ページ分を電子化したものです。©東洋経済新報社 (P)2019 Audible, Inc.
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