No Filter
The Inside Story of Instagram
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No Filter
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Narrated by:
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Sarah Frier
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Megan Tusing
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By:
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Sarah Frier
About this listen
Brought to you by Penguin.
WINNER OF THE 2020 FT & MCKINSEY BUSINESS BOOK OF THE YEAR
'Deeply researched and highly entertaining.' The Times
'Vivid reporting and electric story-telling.' Ashlee Vance, author of Elon Musk
'Clear-eyed and objective.' New York Times
The extraordinary inside story of how Instagram became the world's most successful app
In just ten years, Instagram has gone from being a simple photo app to a $100-billion company. The journey has involved ground-breaking innovations, a billion-dollar takeover, and clashes between some of the biggest names in tech. But it's a story that has never been told - until now.
In No Filter, Bloomberg's Sarah Frier reveals how Instagram became the hottest app in a generation, reshaping our culture and economy in the process. With astonishing access to all the key players - from Instagram's co-founders to super-influencers like Kris Jenner - Frier offers behind-the-scenes glimpses of every moment in the company's life: from its launch, to its unlikely acquisition by Facebook, to its founders' dramatic disputes with their new boss, Mark Zuckerberg.
But this is not just a Silicon Valley story. No Filter explores how Instagram has reshaped global business, creating a new economy of 'influencers' and pioneering a business model that sells an aspirational lifestyle to all of us. And it delves into Instagram's effects on popular culture, rewiring our understanding of celebrity and placing mounting pressure on all of us to perform online - to the point of warping our perception of reality.
The resulting book connects one company's rise to a global revolution in technology, culture and business. Facebook's decision to buy Instagram was the best investment it ever made. But we're still learning about what it has cost the rest of us.
What listeners say about No Filter
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Theres
- 04-05-2020
Depth, detail and well narrated
A comprehensive and clear insight into the whole and overall Instagram story. There weren't many (if any questions) left unanswered as this book went on.
It gives more than enough content of explanation without going on unnecessary tangents.
A lot of great work and research has gone into this book.
There is enough context delivered on the relationships with the likes of Facebook and Snapchat also.
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1 person found this helpful
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Overall3 out of 5 stars
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Performance4 out of 5 stars
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Story2 out of 5 stars
- Ben
- 26-03-2021
Corporate guff at its finest
Overall a very interesting story with wonderful detail about both Instagram and Facebook.
Unfortunately the story telling leaves something to be desired and is incredibly one-eyed.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Gabe
- 18-06-2020
good listen - story is still not done!
great history of Instagram but possibly premature. plenty more to come in this story in years to come.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- ROY
- 30-09-2020
Amazing!
I am reading this book again after just finishing it. it is so well said and spoken I just love it!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Vik
- 14-12-2020
What a wonderful book
This is one of the those books where expectations are good but the book still manages to keep you engaged. I found the narration quite good but the best thing about the book is how well its written.
You manage to understand what happened behind the scenes compared to what you saw as a user of instagram and cultural significance of it all.
Would receommend this book for anyone.
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Overall2 out of 5 stars
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Performance4 out of 5 stars
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Story2 out of 5 stars
- bux
- 04-03-2021
Its a story of how nasty Facebook was to Instagram
I heard the word Facebook more than the word Instagram. The book should be a short article rather than a full length book. Nothing of substance and nothing of interest from a business perspective. Seemed to be a bunch of tabloid moments compiled into a story.
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Overall2 out of 5 stars
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Performance2 out of 5 stars
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Story2 out of 5 stars
- Anonymous User
- 01-02-2022
Not a riveting listen!
There is some interesting content in here, but easily could have been half the length!
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Overall2 out of 5 stars
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Performance3 out of 5 stars
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Story1 out of 5 stars
- Daniel
- 20-11-2021
Not much story
If you’re very interested in startups/Instagram/Silicon Valley, go ahead - it’s ok. But there’s not too much here in terms of narrative and characters.
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