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Negocios inmortales [Immortal Businesses]

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Negocios inmortales [Immortal Businesses]

By: David Gómez
Narrated by: David Gómez
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About this listen

Hay negocios inmunes a las crisis: los que se adaptan y cambian las reglas de juego.

Si bien las recesiones son inevitables, es la forma como cada negocio reacciona lo que de termina su inmunidad o vulnerabilidad. No somos víctimas de lo que nos pasa, sino artífices de nuestro destino.

Es la claridad y coherencia de nuestra estrategia comercial la que define si salimos a flote o nos hundimos. En medio de guerras de precios y locura generalizada, aquellos que se diferencian y venden sin empeñar la empresa siguen adelante sin comprometer el futuro.

En tiempos difíciles, ¿cuál será el destino de su negocio? ¿Perecerá o hará parte de la legión de negocios inmortales? No son las compañías que más venden, sino aquellas que lo hacen de manera rentable las que sobreviven para contarlo.

Please note: This audiobook is in Spanish.

©2020 David Gómez (P)2020 Penguin Random House Grupo Editorial Forecasting & Strategic Planning Leadership Sales & Selling

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