Meaningful
The Story of Ideas That Fly
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Meaningful
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Narrated by:
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Bernadette Jiwa
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By:
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Bernadette Jiwa
About this listen
Our new digital landscape has spawned an entrepreneurial culture and the belief that anyone with a laptop and an Internet connection has the power to change the world - to create an idea that flies. But for every groundbreaking business that started this way, a thousand others have stalled or failed. Why? What's the secret to success? What do Khan Academy, the GoPro camera, the Dyson vacuum cleaner, and Kickstarter have in common?
After years of consulting with hundreds of innovators, creatives, entrepreneurs, and business leaders to help them tell the stories of their ideas, I have discovered something: Every business that flies starts not with the best idea, the biggest budget, or better marketing but with the story of someone who wants to do something - and can't.
We don't change the world by starting with our brilliant ideas, our dreams; we change the world by helping others to live their dreams. The story of ideas that fly is the story of the people who embrace them, love them, adopt them, care about them, and share them. Successful ideas are the ones that become meaningful to others - helping them to see what's possible for them. Our ideas fly when we show others their wings.
©2015 Bernadette Jiwa (P)2016 Gildan Media LLCWhat listeners say about Meaningful
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Mark Pearce
- 09-05-2021
A book that’ll make you think...then think again
A fantastic insight into getting close to your ideal customers. This is a book that’ll make you question your current businesses practices. A book you’ll come back to again and again. A fantastic listen.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Katherine
- 21-09-2016
excellence as usual!
I truly enjoy the core philosophy of this work. In a world that seems to want things truncated, it is grand to consider depths!
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2 people found this helpful
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Overall1 out of 5 stars
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Performance3 out of 5 stars
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Story1 out of 5 stars
- Kindle Customer
- 23-07-2018
Shallow and repetitive
The book is very high level and shallow. Rehashing the same concept over and over again. It's like a long click bait blog post.
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1 person found this helpful