Mastering Commercial Innovation: Creating Profitable Growth from Ideas cover art

Mastering Commercial Innovation: Creating Profitable Growth from Ideas

Tales from the Diary of an Innovation Consultant

Preview

Try Premium Plus free
1 credit a month to buy any audiobook in our entire collection.
Access to thousands of additional audiobooks and Originals from the Plus Catalogue.
Member-only deals & discounts.
Auto-renews at $16.45/mo after 30 days. Cancel anytime.

Mastering Commercial Innovation: Creating Profitable Growth from Ideas

By: Behzad Mahdavi
Narrated by: Riaz Hak
Try Premium Plus free

$16.45 per month after 30 days. Cancel anytime.

Buy Now for $16.99

Buy Now for $16.99

Confirm Purchase
Pay using voucher balance (if applicable) then card ending in
By confirming your purchase, you agree to Audible's Conditions Of Use and Privacy Notice and authorise Audible to charge your designated credit card or another available credit card on file.
Cancel

About this listen

In today’s fast-paced market, businesses must innovate to stay competitive, but many struggle to find opportunities for growth. Behzad Mahdavi’s book, Mastering Commercial Innovation, addresses this challenge through the engaging story of Kevin, a consultant dedicated to boosting the profitability of struggling companies worldwide. Kevin works with clients from various industries to improve their innovation culture and financial performance, offering insights into commercial innovation in an accessible way.

Dr. Mahdavi’s book not only guides listeners through the processes of innovation but also includes interactive elements, inviting listener contributions for potential inclusion in future editions. This approach makes it a valuable resource for business leaders, researchers, marketers, investors, and students interested in fostering a culture of innovation.

Mastering Commercial Innovation provides practical advice on building high-performance teams, promoting collaboration, and unlocking creative potential within organizations. It is designed to help businesses achieve sustainable growth and gain a competitive edge. By following Kevin’s journey and the strategies outlined in the book, readers can enhance their innovative capabilities and succeed in today’s competitive environment.

Explore the transformative insights of Mastering Commercial Innovation with Dr. Behzad Mahdavi and discover new ways to approach innovation, profitability, and long-term success.

©2023 Behzad Mahdavi (P)2023 Behzad Mahdavi
Entrepreneurship Management Marketing Time Management & Productivity

What listeners say about Mastering Commercial Innovation: Creating Profitable Growth from Ideas

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.