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Marketing for Accountants
- Get More Clients and Grow Your Profits
- Narrated by: Jimmy L. Lammers
- Length: 1 hr and 48 mins
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Marketing for Accountants
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Publisher's Summary
According to Capstone/Bain, only eight percent of certified public accountant (CPA) clients believe their CPA firm provides them with a superior client service and a measly 34 percent of CPAs even provide "good" client service.
In this proven and powerful CPA marketing system, you will learn the two most important tasks that any accounting business or financial advisor service must do to be successful:
- Maintain very high customer satisfaction and customer retention percentages, so your clients don’t leave
- Learn how to effectively target and reel in both lucrative high-profile clients and large numbers of new clients who leave your competitors.
In Marketing for Accountants, Dekker draws from both top-line marketing training received while earning his master's degree at the number one college program for marketers at Kellogg School of Management and applied marketing strategy to build impressive CPA client lists at multiple accounting firms.
In this valuable CPA marketing guidebook, you will learn proven methods that can be effectively applied around the world by accountants with any level of prior marketing experience.
This audiobook will show you:
- How to increase visibility for your business, using both online and traditional methods
- How to book new client consultations and get new clients who aren’t price sensitive
- How to charge a premium for your services by differentiating your firm and branding
- How to get CPA client referrals from existing clients
- How to reframe your CPA advertising and messaging plan around the needs of the client rather than talking about your firm and your services
- How to approach content marketing and digital marketing using insider secrets for building marketing funnels and landing pages with huge conversion rates and click-through percentages
- How to execute a superior accounting firm marketing plan from A to Z
The most important thing that you can do to set yourself up for success in any CPA business is to learn from top-level talent. Mr. Dekker received outstanding training from the best in the marketing field when he was a young college graduate. Now, you can position your accounting business to be the primary CPA firm in your area by applying the marketing tips that the author has learned over years of marketing success.