Made for listeners who learn best from stories, each chapter of this text presents a case study for improving both English language retention, as well as modern business and marketing concepts. With chapters averaging 2000 words, the information included touches on many influential business figures and corporations. While of course, we hope these stories are inspiring, we also intend for them to solidify visual English comprehension.

For general stories that contain marketing concepts, corporate studies, basic business model analysis, and overall the modern take on the marketplace, this text is more than sufficient. It is guaranteed that you will learn more than a few new things about business and marketing, no "English learning" necessary.

Also to learn in such a way, by listening to stories like this, is very entertaining and pleasurable, you may even listen to this book just for entertaining purposes and by the end of the book, you did learn a lot of concepts without even noticing it, while enhancing your knowledge about famous brands, companies, and people.

If you were learning the English language, a good exercise is to read in English every day and test your reading comprehension. Every chapter is designed to be a small chunk of information that can be digested very easily while learning concepts and words that can be tested by the questionary at the end of every chapter (with an answer by the end of the book).

If you were teaching marking this can be a very good source of cases that can be discussed in class with your students, fostering learning and interesting conversations about the topic at hand

Some people just like good books to pass their time, and this book can be it, and because some of the cases are the story of a lifetime of person or company, some folks will like to listen many times over.

12 study cases
10 questions with answers by the end of every chapter
Excellent for building up vocabulary
Good for training in information retention for students
Very entertaining and pleasurable to listen to