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Marketing Essential: Based on British Airways and EasyJet

By: Razvan Mircea
Narrated by: Robbie Smith
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Publisher's Summary

In this project, we analyze the marketing role and interrelation with functions of the business organization. For this assignment, we analyze the British Airways and on this basis we have explain the Seven Ps of marketing mix. These topics we have also compare the British airways with the Easy Jet airways. Moreover, we describe how British airways develop and evaluate its marketing plans.
©2020 Mircea Razvan (P)2020 Mircea Razvan
Marketing Business
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.