Marketing: A Love Story
How to Matter to Your Customers
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Marketing: A Love Story
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Narrated by:
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Bernadette Jiwa
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By:
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Bernadette Jiwa
About this listen
One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.
Marketing has become a necessary evil for every business, but what if we adopted a different view of it? What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems? What if marketing was how we found more ways to do better work and to matter to our customers? What if marketing was where we began our journey toward understanding what people need and want? What if it was our vantage point for seeing the world through the eyes of our customers? How different would marketing be then?
©2014 Bernadette Jiwa (P)2016 Gildan Media LLCWhat listeners say about Marketing: A Love Story
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Brian Barreto
- 11-01-2024
Feel Good approach
Really enjoyed the way it was put together. Great for people without a fixed approach and nice mindset shift for those who do.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Ian de Groot
- 14-04-2022
An approach to overcome zero-party data
This book is more relevant in 2022 than when it was published when you can no longer be a lazy marketer relying on big tech to get the right customers who spend their money on your product.
This book gives you a great many ways to market in a zero-party world.
This book is a must-read or reread in 2022 if you are a great marketer 2022.
It will help those new and give great ideas to the more experienced.
A must-read for a digital marketer.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Phill Russell
- 12-05-2016
Great Book
Great shorter book on the love aspect of marketing, a pleasure to read. Interesting aspect presented
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