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Marketing 5.0

By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Narrated by: Steve Menasche
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Publisher's Summary

In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: artificial intelligence for marketing automation, agile marketing, "segments of one" marketing, contextual technology, facial recognition and voice tech for marketing, the future of customer experience (CX), transmedia storytelling, the "whatever-whenever-wherever" service delivery, "everything-as-a-service" business model, Internet of Things and blockchain for marketing, virtual and augmented reality marketing, and corporate activism.
©2021 John Wiley & Sons, Inc. (P)2021 Gildan Media
Marketing Business Direct Marketing
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Profile Image for Megan lashansky

Very frustrating , no accompanying PDF

Great Book,

Makes reference to tables throughout, but no tables are provided with the AudioBook!!!

I would seriously consider the kindle, the oversight makes detracts from the overall enjoyment

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Profile Image for liliana guzman

Really good book

I loved the book but it should come with a PDF to see the graphs, pictures and examples.

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