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Manifesto

How a Maverick Entrepreneur Took on British Energy and Won

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Manifesto

By: Dale Vince
Narrated by: Dale Vince, Chris Packham
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About this listen

Dale Vince never intended to start a business. Driven by a passion for sustainability, he left school aged 15 and became a New Age traveler, living for free in a wind-powered double decker bus. But after building his first wind turbine, he realized that to change the world he needed to be on the grid, not off it. In 1996, he founded green energy company Ecotricity based on principles of social, financial, and environmental sustainability, and changed the landscape of UK energy forever.

Since then, Dale has been appointed a UN ambassador for climate issues, become the owner of the first ever vegan soccer club, and amassed a fortune of over £120 million built on sustainability. He has also been a vocal supporter of Extinction Rebellion which, like Ecotricity, is based in Stroud. In this book, he shares his single-minded and uniquely purpose-orientated approach to business, with lessons learned from experience that will speak to any fledgling entrepreneur.

This is the story of a man whose unwavering mission to help save the environment has driven him all the way to the top, and a powerful manifesto for anyone who wants to change the world.

©2020 Random House (P)2021 Dale Vince Business Business Development Sustainability

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solving the worlds problems

I was so interested to read this book as I have seen Dale Vince's interviews on TV. His story is so unique and interesting, much more than I anticipated. I thought I was only going to get the Ecotricity story (which would have been exciting enough on its own). But this is really a book about an outsider, seeing things clearly and challenging the norm, in all aspects of life. Follow your passion and what you know is right. I also like that he provides solutions at the end. I've been totally inspired. Thank you! I hope you do go into politics.

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