Make It Clear cover art

Make It Clear

Speak and Write to Persuade and Inform

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Make It Clear

By: Patrick Henry Winston
Narrated by: Peter Lerman
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About this listen

Do you give presentations at meetings? Do you ever have to explain a complicated subject to audiences unfamiliar with your field? Do you make pitches for ideas or products? Do you want to interest a lecture hall of restless students in subjects that you find fascinating? Then you need this book. Make It Clear explains how to communicate - how to speak and write to get your ideas across. Written by an MIT professor who taught his students these techniques for more than 40 years, the book starts with the basics - finding your voice, organizing your ideas, making sure what you say is remembered, and receiving critiques ("do not ask for brutal honesty") - and goes on to cover such specifics as preparing slides, writing and rewriting, and even choosing a type family.

The book explains why you should start with an empowerment promise and conclude by noting you delivered on that promise. It describes how a well-crafted, explicitly identified slogan, symbol, salient idea, surprise, and story combine to make you and your work memorable. The book lays out the VSN-C (Vision, Steps, News-Contributions) framework as an organizing structure and then describes how to create organize your ideas with a "broken-glass" outline, how to write to be understood, how to inspire, how to defeat writer's block - and much more.

©2020 Patrick Henry Wilson (P)2020 Gildan Media
Business Communication Communication & Social Skills Public Speaking Words, Language & Grammar Career Business Speaking Well

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Great book but unfitting narration

I love what the book is trying to convey. However the narration is so off putting that it derails the great concepts in Winston’s work.

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