Make It Clear
Speak and Write to Persuade and Inform
Failed to add items
Add to basket failed.
Add to Wish List failed.
Remove from Wish List failed.
Follow podcast failed
Unfollow podcast failed
Buy Now for $23.99
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Peter Lerman
About this listen
Do you give presentations at meetings? Do you ever have to explain a complicated subject to audiences unfamiliar with your field? Do you make pitches for ideas or products? Do you want to interest a lecture hall of restless students in subjects that you find fascinating? Then you need this book. Make It Clear explains how to communicate - how to speak and write to get your ideas across. Written by an MIT professor who taught his students these techniques for more than 40 years, the book starts with the basics - finding your voice, organizing your ideas, making sure what you say is remembered, and receiving critiques ("do not ask for brutal honesty") - and goes on to cover such specifics as preparing slides, writing and rewriting, and even choosing a type family.
The book explains why you should start with an empowerment promise and conclude by noting you delivered on that promise. It describes how a well-crafted, explicitly identified slogan, symbol, salient idea, surprise, and story combine to make you and your work memorable. The book lays out the VSN-C (Vision, Steps, News-Contributions) framework as an organizing structure and then describes how to create organize your ideas with a "broken-glass" outline, how to write to be understood, how to inspire, how to defeat writer's block - and much more.
©2020 Patrick Henry Wilson (P)2020 Gildan MediaWhat listeners say about Make It Clear
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- Vahid Pourghadiri
- 14-03-2022
Great book but unfitting narration
I love what the book is trying to convey. However the narration is so off putting that it derails the great concepts in Winston’s work.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!