Made to Stick
Why Some Ideas Survive and Others Die
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Made to Stick
Buy Now for $26.99
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Narrated by:
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Charles Kahlenberg
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By:
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Chip Heath
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Dan Heath
About this listen
NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick.
“Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.”
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.
Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.
Critic Reviews
“Made to Stick summons plenty of brain science, social history, and behavioral psychology to explain what makes an idea winning and memorable—and the Heaths do the telling with beautiful clarity.”—The Christian Science Monitor
“Utterly compelling.”—Los Angeles Times
“Surprising and provocative.”—The New York Sun
What listeners say about Made to Stick
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 29-10-2022
One of the must reads for new content creators
One of the must reads for new content creators, written and delivered exceptionally well. 5 stars
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Polina
- 05-04-2018
great book
I found this book very useful and interesting. I also think it should be listened a couple of time:)
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Sobin
- 28-12-2018
Interesting book
This is not just a marketing book. It is a book on how to deliver, how to promote business or ideas at work. The book forever changed the way I will do each of these things and I wish I could have read it earlier.
The book suggests: For an idea to be sticky, it should follow these 6 princples:
1. Simple
2. Unexpected
3. Concrete
4. Credible
5. Emotional
6. Stories
And there is no better way to sum up this book. It follows and teaches these principles brilliantly.
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5 people found this helpful
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Overall2 out of 5 stars
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Performance1 out of 5 stars
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Story1 out of 5 stars
- Amanda
- 07-02-2016
Not very helpful
What disappointed you about Made to Stick?
The narrator sounds like a robot. The content is really simplistic. Not very insightful.
What didn’t you like about Charles Kahlenberg’s performance?
Laughable sounds like he is reading on 1950's radio!
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Overall3 out of 5 stars
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Performance2 out of 5 stars
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Story3 out of 5 stars
- Anonymous User
- 25-08-2019
it was OK.... some really interesting parts
really interesting parts and concepts that can be applied instantly to life.... but there is a lot of fluff and repetitive words that get annoying. the voice could have been narrated by someone with more tone
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