Let My People Go Surfing cover art

Let My People Go Surfing

The Education of a Reluctant Businessman - Including 10 More Years of Business Unusual

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Let My People Go Surfing

By: Yvon Chouinard, Naomi Klein
Narrated by: Christopher Grove, Yvon Chouinard
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About this listen

In his long-awaited memoir, Yvon Chouinard - legendary climber, businessman, environmentalist, and founder of Patagonia, Inc. - shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life - a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.

With a preface to the second edition, introduction, and epilogue read by the author.

©2016 Yvon Chouinard (P)2016 Penguin Audio
Business Entrepreneurship Leadership Inspiring Outdoor Sustainability Pollution

What listeners say about Let My People Go Surfing

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Loved it

A excellent insight into a successful organisation that puts people and planet first.

It does provide some hope on what is possible but also makes clear it is not an easy path and needs an enormous amount of focus and desire.

Yvon Chouinard ahead of his time.

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Engaging

Made me question my values especially what I am doing to help the environment

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Best book ever

This is amazing, insightful, true and is filled with inspiring values we all need to be living by

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Good overall message.

While it certainly doesn’t hold up to the likes of Shoe Dog or Losing My Virginity, this book has left a lasting impression on how to do better in all aspects of life.

I admit that mid-way through I was underwhelmed, but I stuck with it and enjoyed the journey in the end.

It’s really a book about ethics, environment and empathy.

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Good story, good message - a bit preachy

Interesting read and a good story as well as some good business learnings. To me it felt a bit preachy towards the end.

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The story of striving for integrity

The tactical detail and true authenticity stands out in this story. Hopefully you become inspired to act!

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Amazing Book

This is an amazing book

It’s unbelievable to think Yvon is so progressive

Approx. 50 years ago he was implementing things at Patagonia that the world is ‘thinking’ about implementing today (2022)

Do yourself a favour - this is an inspiring book

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Everyone needs to listen to this !

Governments, farmers and business owners need to listen to this book. Change has to start today

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Excellent

This book is such a timely reminder to simplify our lives and consume better and live with less. Highly recommended.

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Enjoyed the story of Patagonia

This book made me realise the impact of what we buy has on our planet. I'll definitely choose things more carefully in future.

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