创业学绝味：一根鸭脖的商业奇迹 - 創業學絕味：一根鴨脖的商業奇蹟 [Juewei the Startup's Business Miracle: Marinated Duck Necks] cover art

创业学绝味：一根鸭脖的商业奇迹 - 創業學絕味：一根鴨脖的商業奇蹟 [Juewei the Startup's Business Miracle: Marinated Duck Necks]

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创业学绝味：一根鸭脖的商业奇迹 - 創業學絕味：一根鴨脖的商業奇蹟 [Juewei the Startup's Business Miracle: Marinated Duck Necks]

By: 郭宇宽 - 郭宇寬 - Guo Yukuang
Narrated by: 娜娜 - 娜娜 - Nana
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一根根短短的鸭脖，平均长度不足20厘米，却成了全国吃货们吃了还想吃的美味食品。绝味鸭脖的创业者们在短短8年时间里，从2005后湖南长沙的第一家店，到如今在全国拥有近6000家门店，平均每天卖掉100多万根鸭脖，年零售额达40多亿元的连锁加盟大品牌。把一份在常人眼里看来不起眼的小生意做遍了全国，而且做得红红火火，无疑是当今中国餐饮行业的商业奇迹。他们的团队是怎么做到的？这种成功是否可以复制？

一根根短短的鴨脖，平均長度不足20厘米，卻成了全國吃貨們吃了還想吃的美味食品。絕味鴨脖的創業者們在短短8年時間裡，從2005後湖南長沙的第一家店，到如今在全國擁有近6000家門店，平均每天賣掉100多萬根鴨脖，年零售額達40多億元的連鎖加盟大品牌。把一份在常人眼裡看來不起眼的小生意做遍了全國，而且做得紅紅火火，無疑是當今中國餐飲行業的商業奇蹟。他們的團隊是怎麼做到的？這種成功是否可以複製？

Please note: This audiobook is in Mandarin.

©2014 郭宇宽 (P)2016 BOVCM Economics

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