Try free for 30 days

Preview
  • Inside the Competitor's Mindset

  • How to Predict Their Next Move and Position Yourself for Success (Management on the Cutting Edge)
  • By: John Horn
  • Narrated by: Tim Andres Pabon
  • Length: 8 hrs and 14 mins
  • 5.0 out of 5 stars (1 rating)

1 credit a month to buy any audiobook in our entire collection.
Access to thousands of additional audiobooks and Originals from the Plus Catalogue.
Member-only deals & discounts.
Auto-renews at $16.45/mo after 30 days. Cancel anytime.

Inside the Competitor's Mindset

By: John Horn
Narrated by: Tim Andres Pabon
Try Premium Plus free

$16.45 per month after 30 days. Cancel anytime.

Buy Now for $26.99

Buy Now for $26.99

Pay using voucher balance (if applicable) then card ending in
By confirming your purchase, you agree to Audible's Conditions Of Use and Privacy Notice and authorise Audible to charge your designated credit card or another available credit card on file.

Publisher's Summary

When it comes to competitive strategy, knowing what your competition is doing is good; understanding why they do what they do and predicting what they are going to do next is best.

Leading companies invest a lot of resources into competitive intelligence, so why are they still caught off guard by the actions and reactions of their competitors?

In Inside the Competitor’s Mindset, John Horn shares proven techniques to help businesses think like the competition and understand why they act the way they do. The keys to unlocking this mindset are cognitive empathy and a strategic approach to competitive insight that focuses on the “why” of a competitor’s move, and not just on “what happened.”

Inside the Competitor’s Mindset presents a systematic approach to competitive intelligence that starts with three frameworks to get inside the competitor’s mindset, predict their reactions to your moves, and assess whether the competition is getting ready for a spontaneous move of their own. Horn also demonstrates the importance of collecting forward-looking, predictive data; explains how to use war games, Black Hat exercises, mock negotiations, and premortems to build competitive insight; and makes the case for creating a dedicated competitive insight function within the organization.

When every move matters, staying a step ahead of the competition is critical. Inside the Competitor’s Mindset prepares leaders from any industry to be ready when it is time to act (and react) in the competitive market.

This book will empower you to

  • learn where to look for competitive insights, regardless of your industry, whether you (or your competitors) are a public or private company
  • anticipate how competitors will react to moves you make, and whether they are about to make a bold first move
  • apply lessons from archaeologists, paleontologists, NICU nurses, and homicide detectives to better gather and analyze information when you can’t ask direct questions
  • design and operate strategic exercises to gain competitive insight and
  • build up a competitive insight function within your organization.
©2023 John Horn (P)2023 G&D Media

What listeners say about Inside the Competitor's Mindset

Average Customer Ratings
Overall
  • 5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Great practical wisdom.

As an ex-portfolio manager with decades of investment experience, I found Horn’s approach insightful. I’m now using some of his ideas in my executive coaching business when I coach on competitive strategy.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.